"ON DISPLAY" // INDIVIDUAL UNIVERSITY PROJECT
BRIEF
The objective of this project is to create a unique name for a hypothetical exhibition identity and develop a brand through the design and implementation of a graphic system. This will form the basis for the design choices across a number of deliverables.
RESPONSE
My hypothetical exhibition was called The Potential, and was aimed at highlighting the potential of artificial intelligence developing human-like characteristics. I created a brand which included a logo, social media posts, social media stories, posters and an animation. 
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