This project provides an insight into socially responsible design and professional practice by offering a
client-based communication problem. Following receipt of a client brief, groups of students will work closely with the client to solve their communication needs. Individuals from the local design community will act as mentors to their allocated group, offering guidance and support throughout the project.

Frame Collective is a UK based community interest company. They reinvest their profits into projects that increase equality and wellbeing. They aim to understand the experiences of less heard communities and how people can be empowered to create change that improves wellbeing and increases equality.
This project aims to show that parental alcohol misuse is often a hidden issue, and needs to be tackled separately from wider substance misuse problems and aims to increase the visibility of the issue. It also aims to start conversations about it and involve people who experience (or have experienced) parental alcohol misuse in co-designing research, interventions and policies to ensure strategies and support are based on users needs and insights.
The campaign I’ve worked on for this project is called “You can never tell...” which aims to represent the fact that you can’t tell when or if anyone is hiding an alcohol misuse problem. The deliverables which I’ve created are a set of 3 animations and an Instagram campaign.  My idea for the visual identity of this project is to use these soft, abstract, shapes as the main form of visual language throughout the project. The different shapes, sizes and colours represent the fact that there is no stereotype to fit anyone who has problems with parental alcohol misuse, and anyone of them could be suffering - yet it wouldn’t be noticeable. These shapes represent a soft, calming visual language, which is aimed at being easily approachable by both policy makers and for those affected by the issue. I’ve used a bright, optimistic, “we can do this” style colour palette here - without it being too neon and in your face, but still bright enough to look happy and enthusiastic.

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