UNIVERSITY PROJECT - FINAL MAJOR AMBITION PROJECT
BRIEF
The most significant part of this project is the identification of the designer's strengths and the setting of aims which are both ambitious and realistic. It can be commercial, speculative, critical, personal - whatever is most ambitious and attractive to the designer.
RESPONSE
The Pink Tax is a hypothetical added “tax” which is applied to products which are specifically targeted towards women. The prices of individual products may not seem that different - so for example £2.49 for a male or unisex version vs £3.79 for a female version of a razor or shampoo or body wash etc. But according to axthepintax.com, the average 30 year old woman has spent an extra £29,057 or more in unfair added fees, which men don’t have to pay!
This project aims to reduce the impact, and raise awareness of the Pink Tax, and how much of a problem it is in today’s society through advanced technological softwares which can be used both in-store and online.
AntiPat is an advanced online and in-store software which aims to reduce the impact, and raise awareness of the Pink Tax, and how much of a problem it is in today’s society. PAT stands for “pink added tax”, just like VAT stands for “value added tax”.
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